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SKECHERS Walking for Better Health

Time: 2019-12-27 10:18:08

In 2019, Dentsu One shanghai successfully proposed the idea "There is a kind of comfort called GOWALK." for SKECHERS walking shoes series “GOWALK”. In 2020, in the face of the special market environment, SKECHERS put forward the brand development strategy of "healthy life". In this case, we find the connection point between comfort and healthy life for the new GOWALK walking shoes series.

Considering the unprecedented concern and anxiety of consumers on physical and mental personal health at the end of the epidemic, based on the user's insight and analysis, we have integrated various selling points of the product into different walking scenes, covering the commuting, fitness, leisure and other purposes of users of all ages, and launched the brand upgrading concept of "walking more healthy". At the same time, considering the user's media touchpoint habit, it was launched on CCTV, which also helped SKECHERS to successfully launch its new walking shoes series.

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