Time： 2019-12-27 10:27:31
In June 2019, in order to show appreciation to the 200,000 owners of AVANCIER and enhance AVANCIER’s position as flagship car of GAC Honda, GAC Honda launched a more luxurious and limited-edition model of AVANCIER, the BLACK EDITION. This black edition adheres to the concept of "treating the most important people". Appearance, interior and configuration being optimized and upgraded, committed to creating a more comfortable driving experience for AVANCIER owners.
Dentsu One (China) Guangzhou Branch AVANCIER team presented the AVANCIER’s flagship image by designing a new key visual and displaying the upgraded function of the black edition like the front door LED projection light with the word "AVANCIER", the luxury LED welcome pedal. The image of GAC Honda's flagship attracts broader target consumer groups, assists in the successful launch of AVANCIER Black Edition and help to enhance the brand positioning as flagship SUV in GAC Honda.
Client: GAC Honda
Team: DENTSU ONE (CHINA) CO., LTD. GUANGZHOU BRANCH AVANCIER TEAM