The Integrated Online/Offline Communications Plan with Honda for the 17th China (Guangzhou) International Automobile Exhibition

From November 22 to December 1, 2019, Honda, with its electric product line-up in all fields and rich achievements in ICV technology, made a collective appearance to comprehensively demonstrate the new value realized by Honda through FUNTEC technology upgrading in 2019, and the FUN FUNTEC WORLD Honda offers。

Dentsu ONE Team provided Honda customers with integrated communication planning and later implementation of the event, including complete content communication, corresponding advertising, relevant media reception and content cooperation, online virtual exhibition hall construction and operation, on-site activity construction and audience operation.

Client: HMCI

Team: Honda Team

Date: November 2019