GHAC’s First Electric SUV VE-1 Media Test Drive

VE-1 is an electric SUV that provides a unique driving experience

VE-1 is a fashionable SUV that can lead the future trend

VE-1 is a high-quality SUV inheriting the advantages of Honda's global models

VE-1 is the first electric SUV of GAC 

As early as November 2018, VE-1 debuted at the Guangzhou Auto Show,

which has already raised mass market attention

Recently, VE-1 has a new action that aimed to make people 

August 29^th - September 2^nd, 2019

GAC Honda VE-1 WOW EXPERIENCE test drive event

Location is in the International Technology Innovation Center-Shenzhen

Automobile media from all over the country were invited

Experienced the new value brought by VE-1

WOW party was designed to restore the scene of the life style of VE-1 target “UNIQUE ACTIVER RATIONAL “group.

VE-1 is derived from GAC Honda's well-proven SUV platform, inherits the superior product advantages of the global SUV models VEZEL. GAC Honda's mature manufacturing quality assurance system, and high level of after service capabilities also made VE-1 able to provide secure and trust to EV consumers that other models can't. Let's take a look at the unique charm of VE-1!

Fashionable, Meet Individual Needs

On the basis of providing various of color choices, VE-1 has launched a unique sport two-color body tone design to meet the individual needs of young people.

Fashionable, Meet Individual Needs

On the basis of providing various of color choices, VE-1 has launched a unique sport two-color body tone design to meet the individual needs of young people.

Fashionable, Meet Individual Needs

On the basis of providing various of color choices, VE-1 has launched a unique sport two-color body tone design to meet the individual needs of young people.

New Value Service: WOW STATION

What makes this event to be so unique was that it did not only demonstrate functionality of VE-1 but it also showed the exclusive additional services platform that designed only for VE-1 owners. Offline, VE-1 provide safe and secure service to its owner by having strong guarantee capabilities of GAC Honda’s after service system and 500+ outlets. Online, it will also launch a value-added experience platform exclusive to its owners —— WOW STATION.

In this test drive event, automobile media experienced WOW STATION as the first batch of VE-1 owners. Dentsu One (China) Guangzhou Branch and the executive company designed a test drive route that aimed to bring fun experience. In the test drive, automobile media will experience different function of WOW STATION and discover the design concept of WOW STATION “the more you use, the more you get” through participate in different activities.

The WOW STATION platform provides both VE-1 related and daily life related services. On this platform, users can view the VE-1's battery information, cruising range information at any time. Additionally, the platform also provides services like maintenance reservation and one-click rescue.

WOW STATION IMPLEMENTATION

Through this VE-1 Automobile Media Test Drive

Automobile media became the first in the market to experience VE-1’s functionality,

and the new value experience brought by the WOW STATION

Conclusion:

Dentsu One (China) Guangzhou Branch, as the advertising agency of GAC Honda's first electric SUV VE-1 had involved as early as the vehicle development stage. It proposed WOW STATION, a unique and innovative app to promote GAC Honda's service for VE-1 owners, and aimed to provide them an exclusive experience in the daily use of WOW STATION. After the launched of VE-1, Dentsu One (China) Guangzhou Branch continuing operating WOW STATION together with GAC Honda to bring better experience to VE-1 owners.

Producer: GAC Honda

Agency: DENTSU ONE (CHINA) CO., LTD. GUANGZHOU BRANCH