2020 Honda China Media Conference

On January 9, 2020, the 2020 Honda China Media Conference with the theme of "ENJOY FUNTEC WORLD" was held in Hainan. Dentsu One, as Honda's full service agency, provided integrated communication planning, on-site operation and execution supervision for this event, including the complete content dissemination, corresponding advertisement placement, related media reception and content cooperation, on-site event construction and operation, as well as test drive of Honda products and other service.

The Honda China Media Conference is the most important communication event of Honda at the beginning of each year. This year, Honda announced that it will accelerate FUNTEC technology upgrades, new product launches, and capacity upgrades in China and other business plans, while showing users Honda's diverse and powerful products.

The Dentsu One team fully exerted its own integration capabilities through strong execution and the tacit understanding accumulated over many years of service to Honda. Considering the customer needs and the understanding of the essence of the Honda brand, it also combined the use scenarios of products in Honda FUNTEC World with real-life scenarios, while effectively transmitting the release information. Through a variety of means, such as online hot topics and offline internet-famous site, it fully demonstrated to the event guests and netizens the diversity & personalized mobile value that Honda brings to users, and conveyed the joy of "mobile" and "life" advocated by Honda.