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Dentsu One China Names Furuta Takemi CEO

Time: 2019-08-21 00:00:00



Dentsu China announced the appointment of Furuta Takemi as the new CEO of Dentsu One .Furuta Takemi has more than 20 years of experience in the field of international advertising business, and has held positions in brand marketing and management, event exhibition and communication design.


In addition, as the head of the organization in the Asia Pacific region, he has rich experience in business startup, turnover and company merger. As an international comprehensive customer guide, he led the marketing transformation projects in Europe, the Middle East, Africa and the Americas based in Tokyo.


After taking office, He will lead all teams of Dentsu One in Beijing, Guangzhou and Wuhan to promote the development and integration of strategic solutions to ensure the maximum market and business value for customers.


For the current situation of the company, Furuta Takemi said: the current topic of Dentsu One is the recovery of performance and further growth. The president of Dentsu once said that customers come from trust and interests come from added value.

In other words, our job is to win the trust of customers through professional communication skills, so as to win cooperation opportunities, and let customers recognize our value with unique and novel proposals.


As the CEO, he chose Guangzhou instead of Beijing, where the head office is located, precisely because Guangzhou is where most Honda executives are located. As the largest customer of Dentsu One at present, Honda needs us to get closer, increase communication frequency and improve communication quality in order to win its trust.


Regarding this appointment, Furuta Takemi said: Traditional code of conduct has been a major concern for China in the past 21 years.

In the past two years, I have been in different countries and on different positions to take charge of Honda's related businesses. I am very aware that advertising business is deeply related to local culture and is closely related to local people's feelings.


For me, the Chinese market is also an unknown and new challenge. On the other hand, under the influence of COVID-19, we can also foresee that people's lives and working styles have changed.The business of customers will also be significantly affected. If the idea led, technology enabled, data driven (idea led, technology enabled, data driven) we advocate can promote customer business development, the flash of this value must also drive our own business development. It's difficult, but I hope we can unite as one and fight with high morale. "


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