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2018 “This is Honda” Brand Image Video Communication Project Introduction

Time: 2020-08-03 14:01:49

In November 2018, HMCI launched a brand image campaign in order to demonstrate the continuing challenges, evolution, and mobile entertainment to attract more consumer attention and recognition of Honda for 2019. This campaign used a combination of offline events and online placement beginning at the first China International Import Expo with Honda’s very own booth. After this event, the main form of communication was video stream advertisement placement. Social media with large exposure and wide coverage were chosen according to the video contents, conveying the advanced image of the Honda brand mainly to individuals who were born in the 1980s and 1990s and who are interested in cars.

Dentsu One, Honda's total solution agency, provides integrated communications planning, content output, and delivery execution supervision as well as effective reviews for all communications.

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