Dentsu One fully assisted the integration of online and offline communication of Honda booth at Beijing Auto Show

Recently, the 16th China (Beijing) International Automobile Exhibition 2020 officially opened, Honda jointly with Guangqi Honda Motor Co., Ltd. and Dongfeng Honda Motor Co., LTD., with a number of its electric new models and ICV field of the latest technological achievements appeared in the New Beijing Exhibition HALL W1.

Dentsu One as Honda entire case agent company for this activity provides integrated marketing planning, execution of field operation and supervision, including full content transmission, corresponding advertising delivery, reception and content from the Associated Press, star and KOL online live and site operation, site construction and operation, online and offline interactive experience, etc.

This activity is affected by special circumstances this year, from the preparation to the implementation of more than ten months, Dentsu One Honda Team and customers together actively respond to environmental changes, successfully obtained customers and online and offline users of recognition.