The 3rd China International Import Expo Honda online and offline integrated communication

On November 5, 2020, the third China international import expo in Shanghai national conference and exhibition center officially opened, the extension of 5-10, 6 days, dentsu one power Honda China with its advanced electric technology and imported large displacement motorcycle in this exposition, fully displaying FUNTEC fun brought by advanced technology, multiple mobile experience.

As the whole case agent of Honda, Dentsu Rihai provided the overall design and planning of the booth, integrated communication plan, on-site operation and execution supervision for this event. Including the construction and operation supervision of on-site activities, online KOL in-depth draft and Social joint communication plan. The whole booth presents a simple style, with the atmosphere of the top space to create, highlighting Honda's unique driving fun elements, this event has been highly recognized by customers and the government, media, professional audience.